Playa La Jolla Beach Club A.C. - Public Site

 History
 

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History of Playa La Jolla (the development)

Since many folks have not been around or appreciate the colorful history of our little community, we thought we'd provide a short summary here.

Fall, 1997 A new company, Playa La Jolla S.A. de C.V., starts marketing land in a new development on the Encanto beach.  This company is a partnership between Al Young and Danny Brown, and they envision an upscale community where there are architectural controls to insure consistency in buildings, civility guidelines, and upscale services on a beach that has no city services.  A master trust is in place.  Sales quickly become brisk as buyers show their interest in this vision.
 
Early, 1998 Playa La Jolla S.A. de C.V. begins building high-quality homes. 
 
Early 1999 Cameron Truesdell joins Playa La Jolla S.A. de C.V. as a third partner.  Sales continue to be strong
 
Nov 1, 2000 The partnership of Playa La Jolla S.A. de C.V. breaks up, with Cameron forming a new company, Fiesta Properties S.A. de C.V. , that takes over providing the services in the association.  Cameron receives approximately 120 lots in the development as part of the settlement.
 
2001 Individual trusts to individual owners continue to be issued from Playa La Jolla S.A. de C.V, although the process is a long, slow one.  Land sales slow dramatically as buyers wonder what the future of the development is.
 
Nov, 2001 An advisory board of owners is elected to work with Fiesta Properties in the coordination of services and problem solving.
 
May, 2002 Fiesta Properties S.A. de C.V. announces they are no longer interested in providing association services.  They have been doing so at a considerable loss each month.  An owner meeting is called on short notice over Memorial Day weekend - and the owners overwhelmingly voiced a desire to form a new, completely independent association that will manage the services and help deliver on the original vision of Playa La Jolla.  Fiesta Properties will continue to perform the association services during this transition.  Minutes of this meeting are available on our Correspondence Page.
 
July 1, 2002 Monthly dues are raised to $50/month for unimproved lots, $150/month for improved lots in an effort to cover the costs of providing the association services. 
 
Aug, 2002 The board of owners announces they have been working hard all summer to create the documents required to form a non-profit Mexican corporation, work on owner participation and plan for the financial success of the future association.  A special assessment is called for - $200/unimproved lot and $1,200/improved lot.   These funds will be used to cover the costs of formation and transition costs.  Newsletter issued.
 
Sept, 2002 The owner Board of Directors announces the following:
  1. Response to the special assessment and dues increase has been extremely positive
  2. Tentative agreements reached with each of the 4 major land holders to all participate in the new association going forward.
  3. Fiesta Properties has agreed to continue providing services until Jan 1, 2003.  At that time, they will donate the equipment to the new association.
  4. The new association bank account has been set up.  Payments should be payable to "Playa La Jolla Beach Club"
  5. Volunteer workdays announced to work on the clubhouse/pool area.
  6. Association Formation meeting announced for Nov 30th at 10:00 at poolside. 
     
Oct, 2002 The owner Board of Directors announces the new name of the association is officially: "Playa La Jolla Beach Club A.C.". 

The association transfers the website to http://www.playalajolla.com instead of using Fiesta Properties.
 

Nov 8, 2002 Association publishes drafts of formation documents to all members for feedback.  Announces 2003 Committees & provides more information on upcoming workdays.
 
Nov 20, 2002 Association publishes the last newsletter prior to the Nov 30 formation meeting.
 
Nov 30, 2002 The Playa La Jolla Beach Club A.C. holds its Constitutive General Assembly meeting in La Jolla.  The Association now has legal status as a non-profit Mexican entity.
 
Jan 6, 2003 The Beach Club successfully transfers responsibility for providing the monthly services to the members of the community.  Pepe Gamboa is managing the the services company.
 
June, 2003 The Beach Club announces the successful completion of the Beach Community Center power solution. 
 
Oct 21, 2003 The Beach Club implements increased pricing on water deliveries to improved lots as announced  on May 21. 
Nov 1, 2003 The Beach Club hires a new vendor, managed by Sam Jennings, to provide monthly services.
 
Nov 29, 2003 The Beach Club holds it's 2nd annual "Ordinary General Assembly" since it's legal formation.  Bert Gillespie and Fred Carpenter elected to the Board.  Bill Bosmeny, Dave Crum, and Bill Robert have all completed their Board obligations and are no longer on the Board.
 
Dec 4, 2003 Updated Internal Regulations published, incorporating the changes approved by the Board during 2003.
 


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Last modified: 12/14/03